Managing in the Global Economy, the European Union: The European Union (Dryden Press Series in Management)

by Harry Costin

Description

This up-to-date text provides an overview of the European economic and political integration, allowing students to understand the process as it occurred. Features: * The text illustrates how Europeans view the economic and political integration process, a perspective critcal for understanding the global arena. * Four disciplinary perspectives are integrated into the test: international business, international economics, contemporary European history, and international relations. * A number show more of the readings are taken from The Economist, one of the most internationally renowned business and economics publications. * By describing the political and econmoic process as it occurred, the text gives students an understanding of the complexity and uncertainty of the globalization process. * Part 3 specifically covers a framework for country analysis, using Germany and Austria as examples. These countries were selected because the reunification of Germany significantly altered the balance of power in the Community, and Austria will be the first country to join the organization since the launching of Europe 1992 and the signing of the Maastricht Treaty. show less