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What's true for training great trial lawyers is true for all winning presenters. According to renowned trial attorney and bestselling author Gerry Spence, presenting a case before decision-makers is not simply a technique but an occasion for summoning your deepest reserves to advocate on behalf of something crucial. Here, Spence combines a rich exploration of truth, fairness, and emotional honesty with practical advice gleaned from a lifetime of hard-earned legal triumphs to show what makes a strong, persuasive presentation. Spence's essentials include: - Preparing the power-person to accept your case - Owning your feelings - Being "in the moment" - The power of fear--ours and theirs - Making an effective closing argument.