The Psychological Technique of Martin Luther Thomas' Radio Addresses
by Theodor W. Adorno
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Theodor W. Adorno (1903-1969) was one of the twentieth century's most influential thinkers in the areas of social theory, philosophy, aesthetics, and music. This volume reveals another aspect of the work of this remarkable polymath, a pioneering analysis of the psychological underpinnings of what we now call the Radical Right and its use of the media to propagate its political and religious agenda.The now-forgotten Martin Luther Thomas was an American fascist-style demagogue of the Christian show more right on the radio in the 1930s. During these years, Adorno was living in the United States and working with Paul Lazarsfeld on the social significance of radio. This book, Adorno's penetrating analysis of Thomas's rhetorical appeal and manipulative techniques, was written in English and is one of Adorno's most accessible works. It is in four parts: "The Personal Element: Self-Characterization of the Agitator," "Thomas' Methods," "The Religious Medium,"and "Ideological Bait." The importance of the study is manifold: it includes a theory of fascism and anti-semitism, it provides a methodology for the cultural study of popular culture, and it offers broad reflections on comparative political life in America and Europe.Implicit in the book is an innovative idea about the relation between psychological and sociological reality. Moreover, the study is germane to the contemporary reality of political and religious radio in the United States because it provides an analysis of rhetorical techniques that exploit potentials of psychological regression for authoritarian aims. show lessTags
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Theodor W. Adorno is the progenitor of critical theory, a central figure in aesthetics, and the century's foremost philosopher of music. He was born and educated in Frankfurt, Germany. After completing his Ph.D. in philosophy, he went to Vienna, where he studied composition with Alban Berg. He soon was bitterly disappointed with his own lack of show more talent and turned to musicology. In 1928 Adorno returned to Frankfurt to join the Institute for Social Research, commonly known as The Frankfurt School. At first a privately endowed center for Marxist studies, the school was merged with Frankfort's university under Adorno's directorship in the 1950s. As a refugee from Nazi Germany during World War II, Adorno lived for several years in Los Angeles before returning to Frankfurt. Much of his most significant work was produced at that time. Critics find Adorno's aesthetics to be rich in insight, even when they disagree with its broad conclusions. Although Adorno was hostile to jazz and popular music, he advanced the cause of contemporary music by writing seminal studies of many key composers. To the distress of some of his admirers, he remained pessimistic about the prospects for art in mass society. Adorno was a neo-Marxist who believed that the only hope for democracy was to be found in an interpretation of Marxism opposed to both positivism and dogmatic materialism. His opposition to positivisim and advocacy of a method of dialectics grounded in critical rationalism propelled him into intellectual conflict with Georg Hegel, Martin Heidegger, and Heideggerian hermeneutics. (Bowker Author Biography) show less
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- 302.23 — Society, government, & culture Social sciences, sociology & anthropology Mass Communication & Media Communication Media (Means of communication)
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- BV3785 .T44 .A36 — Philosophy, Psychology and Religion Practical Theology Practical Theology Evangelism. Revivals
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