Andrea Gardner

A great idea that unfortunately re-hashes everything you already know about marketing, advertising, and the general business of selling you more stuff you don't need. My major consolations are, (1) I didn't actually see advertising for this book and get sucked into buying it, and (2) when it got downright boring I did not feel too guilty to skim. If you want an exhaustive treatment of the subject for a school research project, then go for it. If you want something interesting that you don't already know look elsewhere.… (more)