Al Ries (1926–2022)
Author of Positioning: The Battle for Your Mind
About the Author
Image credit: Uncredited image found at Marketing in Progress
Works by Al Ries
Associated Works
Rethinking the Future: Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets, and… (1993) — Contributor — 119 copies
Visual Hammer: Nail your brand into the mind with the emotional power of a visual (2012) — Preface — 2 copies
Tagged
Common Knowledge
- Birthdate
- 1926-11-14
- Date of death
- 2022-10-07
- Gender
- male
- Nationality
- USA
- Education
- DePauw University
- Occupations
- advertising executive
consultant - Relationships
- Ries, Laura (daughter)
Members
Reviews
Positioning : the battle for your mind by Al. Ries
2445
Extremely useful book, reads almost like a psychology book as much as a marketing one.
It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
Some of out date information but really good concepts.
Great book, was recommended to me many times, and now I finally read it. Great and probably timeless marketing strategies. Should be a must-read for all entrepreneurs and marketers. Loved the "it's all about getting into customers minds" and "it's all about perceptions" ideas. Very powerful stuff.
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Statistics
- Works
- 19
- Also by
- 2
- Members
- 3,473
- Popularity
- #7,324
- Rating
- 3.6
- Reviews
- 21
- ISBNs
- 159
- Languages
- 13
- Favorited
- 1