Al Ries

Author of Positioning: The Battle for Your Mind

Includes the names: Al Ries -

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Works by Al Ries

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Positioning: The Battle for Your Mind 488 copies, 1 review
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! 419 copies, 4 reviews
The 22 Immutable Laws of Branding 272 copies
Marketing Warfare 161 copies
The Fall of Advertising and the Rise of PR 134 copies
Focus: The Future of Your Company Depends on It 115 copies
The Origin of Brands: Discover the Natural Laws of Product Innovation and… 96 copies
Bottom-up Marketing 74 copies
The 11 Immutable Laws of Internet Branding 58 copies, 2 reviews
Horse Sense: The Key to Success Is Finding a Horse to Ride 28 copies
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing… 7 copies

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20th century

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male

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USA

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DePauw University

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Advertising Executive

consultant

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Ries, Laura (daughter)

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Axiom Business Book Award

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