Mark Schaefer (1)
Author of The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
For other authors named Mark Schaefer, see the disambiguation page.
About the Author
Mark W. Schaefer is a college educator, consultant, and blogger and the author of Return on Influence and Born to Blog.
Image credit: By Rialta - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=33874605
Works by Mark Schaefer
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) 47 copies
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing (2012) 25 copies
KNOWN: The handbook for building and unleashing your personal brand in the digital age (2017) 25 copies
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- male
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- Works
- 7
- Members
- 179
- Popularity
- #120,383
- Rating
- 3.9
- Reviews
- 9
- ISBNs
- 27
- Languages
- 1
I guess I was hoping for a grittier, more realistic look at how unlikely it is that most of us will become 'known' in the first place. Much of the advice in this book is common-sense, and if you've spent even a brief amount of time contemplating starting a gig in the digital age, you'll have heard it all before. I did, however, appreciate Schaefer's take on finding your niche. His 4-step approach to clarifying your focus is worth exploring.
Overall, this is a basic beginner's guide to building a personal brand in the digital age. It's worth picking up if the topic is entirely new to you; otherwise, skip this one.… (more)