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Loading... Blue Ocean Shift: Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growthby W. Chan Kim, Renée Mauborgne
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. Read this one as part of a workshop at the office. Interesting way to reshape strategic thinking but this is really not in my wheelhouse. The authors’ first book, "Blue Ocean Strategy," explained what needed to be done to implement their concept of strategy development. In this latest book the authors explain how to develop a blue ocean strategy. Kim and Mauborgne provide detailed instruction on how to conceive a cutting-edge strategy. Real-life examples are provided for each step of the process. The authors explain how to develop a unique strategy whether you head a startup, a nonprofit, an established company, or a government. This book is both inspiring and practical. no reviews | add a review
Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage:
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