Alan R. Andreasen
Author of Strategic Marketing for Nonprofit Organizations
About the Author
Alan R. Andreasen is professor of marketing at the McDonough School of Business at Georgetown University
Works by Alan R. Andreasen
Tagged
Common Knowledge
There is no Common Knowledge data for this author yet. You can help.
Members
Reviews
The book is good as far as nonprofit marketing is similar to business marketing, on which the authors have mainly written. It does not do the utmost to explore what may be unique to nonprofits. But it is better than no book and no idea.
Statistics
- Works
- 11
- Members
- 169
- Popularity
- #126,056
- Rating
- 3.2
- Reviews
- 1
- ISBNs
- 30
- Languages
- 1