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John R. Rossiter

Author of Advertising Communications and Promotion Management

6 Works 33 Members 1 Review

Works by John R. Rossiter

Advertising Communications and Promotion Management (1987) 19 copies, 1 review

Advanced Media Planning (1998) 5 copies

Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics (2010) 5 copies

Marketing Communications (2005) 2 copies

L' uomo che tornò indietro (1978) 1 copy

L uomo che torno indietro 1 copy

Tagged

88 (1) 88: GMLO: 10BC: 1S (1) advertising (2) ARF-Advertising-Reference (1) BS-Advertising-Media Planning (1) business (2) consumer behavior (1) DDC 600 (1) English literature (1) gialli (1) GMLO (1) Informational Books (1) karen (1) marketing (2) Marketing & Management (1) marketing research (1) methodology (1) methods (1) non-fiction (1) parapsychology (1) Pelican (1) psychometrics (1) research (1) social science (1) ST ECON (1) statistical methods (1) technology (1)

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Advertising and Promotion Management by John R. Rossiter

McGraw-Hill Series in Marketing

Statistics

Works: 6
Members: 33
Popularity: #421,954
Rating: ½ 1.5

Reviews: 1
ISBNs: 15

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