Jeffrey R. Docking

This is really a fascinating look at a business model I wasn't aware existed: stabilize, recover the base, and grow a small college by developing the sports and extracurricular programs...take that money and the recurring revenues from growing student base and reinvest in the college itself and academic programs.

It's actually a very simple approach and, in some ways, counterintuitive.

The book is capably written, the highlights are absolutely in the realm of leadership and the particulars of show more Jeffry Docking's 'Admissions Growth' approach to pulling small Adrian College out of a death spiral.

This book, a very short and fast read, will resonate those interested in the growing crisis of american higher education (specifically related to costs), as well as those interested in a small business success story. show less