Jeanne Bliss

Jeanne Bliss is an expert on what it takes to earn that kind of customer. The bad news, she says, is that there's no shortcut; the world's biggest marketing budget can't make people love you. But the good news is that a company can become beloved-if you commit to five essential decisions about how show more to run your business. Bliss has studied and worked with many beloved companies, large and small, from longtime successes like Wegmans and Harley-Davidson, to relatively new companies like Zappos.com and The Container Store. These and other fascinating examples prove that beloved companies never lose sight of the people affected by everything they do. Their reward: an army of volunteer publicists who spread buzz to friends and colleagues to try these companies, with statements such as, "I'd marry them if I could," and "I love you more than my dog!" show less