Works by Lena Claxton
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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It...) by Lena Claxton
A good read for Small Business. This book flows very well. Good foundation on how to build your business on the Internet. Provides good direction on internet marketing resources. I particularly enjoyed the insight on – E-zines, Blogs, podcasts, and developing an internet marketing plan. Very practical advice on how to implement new media into your business
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