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Peter Doyle (6)

Author of Marketing Management and Strategy

For other authors named Peter Doyle, see the disambiguation page.

3 Works 64 Members

About the Author

Peter Doyle is Professor of Marketing and Strategic Management at the University of Warwick Business School

Works by Peter Doyle

Marketing Management and Strategy (1994) 35 copies

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value (2000) 24 copies

Innovation in Marketing (Cim Professional Development Series) (1999) 5 copies

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700851 (1) @H3IIS (1) accounting (1) brands (1) business (6) business planning (1) C5 (1) computing (2) engineering 2008 (1) FB3359 (1) GHJ (May)_Box 368 (1) growth (1) innovation (1) Lippmann (2) management (3) marketing (12) Marketing Management (2) O (1) shareholdervalue (1) to-read (1) value (1) z2006titles (1)

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Statistics

Works: 3
Members: 64
Popularity: #264,967
Rating: ½ 4.5

ISBNs: 132
Languages: 3

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