Milo O. Frank

This quick guide to communication makes a useful point about getting to the point. The author backs his main message with tips about having a clear objective and using hooks. It's all valuable info, but I didn't find it as captivating or useful as other works I've explored in this genre.

GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS! Milo Frank, America's foremost business communications consultant, shows you how to: * Focus your objectives * Utilize the "hook" technique * Use the secrets of TV and advertising writers * Tell terrific anecdotes that make your point * Shine in meetings, question-and-answer sessions, and more! Milo Frank's proven techniques give you the edge that successful people share -- the art of show more communicating quickly, precisely and powerfully! show less

this is one of the best advice books you will ever read - and he gets his point across in the first few pages.