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Paul Feldwick

Author of The Anatomy of Humbug: How to Think Differently about Advertising

6 Works 28 Members

Works by Paul Feldwick

The Anatomy of Humbug: How to Think Differently about Advertising (2015) 18 copies

Why Does The Pedlar Sing?: What Creativity Really Means in Advertising (2021) 3 copies

What is Brand Equity, Anyway? (2002) 2 copies

BMP WORKS: 21 AWARD WINNING CASE HISTORIES FROM BMP DDB NEEDHAM. (1992) 2 copies

Advertising Works: v. 6 (1991) 2 copies

Advertising Works 5: Papers from the Ipa Advertising Effectiveness Awards : Institute of Practitioners in Advertising, 1988 (1990) 1 copy

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advertising (2) ARF-Advertising-Case Histories (1) behavioral-science (1) brand studies (1) business (1) marketing-advertising (1) marketing-advertising-history (1) marketing-advertising-strategy (1) non-fiction (2) non-fiction - loan (1) own (1) ownedLucy (1) ownedRuth (1) to-read (1)

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Works: 6
Members: 28
Popularity: #471,396
Rating: ½ 3.6

ISBNs: 8

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