David M. Fetterman

David M. Fetterman captures the ethnographic imagination with the Fourth Edition of this popular text. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory, including feminist, queer, and critical theory. The new edition expands the discussion of show more critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter. Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing. About SAGE, Founded in 1965, SAGE is a leading independent college publisher. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of disciplines in the social and behavioral sciences, business and economics. show less