Grant Cardone

Marge Simpson once said, "Aim low. Aim so low no one will care if you succeed."
Grant Cardone says, Aim high. Aim so high even your failures will be achievements.

After presenting this idea, couched in upselling language and cult-like reverence for workaholism, Grant runs on fumes and brags on himself for the rest of the book without talking much about tangible results and real processes, instead preferring "try harder," "make more calls/visits," and repeatedly putting Google/Apple/Facebook on show more a pedestal as models of success for you to follow.

He also plays the classic Kiyosaki card of "Always be open to new ideas and take risks, such as buying $30 books and $1,000 seminars, because they'll give you your million-dollar idea!"

This review is more than the book deserves. It should be monitored by the CDC. show less

February 20, 2023 How To Create Wealth Investing In Real Estate by Grant Cardone.

Why I picked this book up: Being disabled and responsible for my wife and 6 offspring I began considering making money in real estate. I started watching Richard Taylor on TikTok then I’ve been watching Pace Morby on YouTube and during my look into this domain the name Grant Cardone came up and he gave this free book to share how to make money with real estate.

Thoughts: First, I am thankful for people show more sharing information and I am going to work on earning money for my family with ideas I pick up from these resources. A lot of people talk about a home as an investment, but in reality it is not an investment, it is liability. Cardone said, “Houses were created for banks to profit, not for people to profit, and are mere traps.” I agree with this statement in this book. This book was fantastic. I laid out a lot of information, showed some of the complexity, gave good stats, planning and understanding of money and taught of his mistakes and good structure for multiple doors, that are worth doing vs a one door set up.

Why I finished this read: I know as he said, “I understand you have to live somewhere and your argument that it is cheaper to own than rent, but this isn’t true.
A study covered by CNBC suggests, “Homeownership is not a way to build wealth. It may be a place to save money - not make money.” I wanted to finish to learn what the title says. He also taught, “Wholesaling could be a good vehicle for getting the cash down payment to start buying apartments. Single-Family Home Rental – This requires collecting single-family homes in your market and then renting them out, one at a time and keeping them for long periods of time. While this can provide big percentage returns, you are simply trading time and stress for that return.” He informed, “The big guys don’t spend time and energy buying little deals, they only buy the big stuff in great locations.” He pointed out, “Do the math on eight doors and you can see why.” I also read, “Scale.” Good perspective, “Apartments allow ordinary people to protect their hard-earned money, and get positive cash flow, while they wait for appreciation and pay down debt. This, I call “The Ultimate Multiplier” or what others refer to as leverage.” Warren Buffet said, “The first rule of investing is ‘Don’t lose money.’ Rule number two is ‘Don’t forget rule number one.’”
He’s also said, “Never invest in anything with the idea it’s ok to lose money.” These simple concepts have shaped his commitment to apartments as the best investment for him.

His knowledge, “Investing in Apartments. Cheaper is not better. I have made my best deals, and best returns, on buying high and selling higher.”

I learned “Buying Too Small – Anything under 16 units will not produce enough free cash flow to warrant doing the deal. Single-Family Home Rentals – This is an issue because you are dependent upon one tenant. Never invest in one door. Live where there is one door and own where there are many.”

“In summary, buy apartments. Don’t go small, don’t buy the junk, buy the best product in the market place, make sure you have cash flow, and take care of the property and the tenants. When you find that deal: move fast.” At the end there were great principles.

Stars rating: 5 out of 5. This book was informative, realistic, eye opening and valuable to me. show less

Grant often calls his reader "Dog," as in: "Listen up, Dog, this is seriously good stuff." And it is. If you're in sales (and, to be honest, who isn't in sales, given that all of life, at the very least, involves selling your viewpoint to others) -- if you're in sales, listen up 'cause Grant's got something important to say. He takes selling seriously and his sense of purpose and professionalism are contagious. I listened to this book will attending a Mike Ferry Sales Seminar in Las Vegas show more last summer. I remember taking morning runs from the time-share condo we stayed at over to the 24-hour Fitness, whose crappy treadmill I ran on for a bit. I say "crappy" because I'm very picky about treadmills; otherwise, 24-hour was an accommodating host. The gym had an authentically retro down-home Schwarzenegger grunge vibe going on, and I took a little inspiration from it. I'm trying here and failing to blend the sense of sweaty gym work with the workman's pride of Cardone's approach to sales. The two areas of endeavor are similar. Listening to this audio book is a sales workout. show less

The narration is a snake oil salesman shouting at you. The overall message is set high goals (vs realistic) and try harder. Even if you miss, you're in a better place. Dubious ethical advice.