Bryan Rose

Although this book specifically targets a photography business I found it most useful for other businesses as well. Whatever business one sets up there are certain principles and steps that must be taken. For example: writing a business plan, determining start-up equipment and costs, building the vision, setting up the business, and marketing. The gem in this book is that the first two sections discuss the life of a photographer and questions on why to start the photography business.
Both show more authors are photographers themselves so come from experience in the trade. Their writing is concise, simple, and valuable. It is written to a beginner with much understanding. I would recommend this book to anyone contemplating going on their own in the photography business. I believe the content of this book will either solidify the intent or convince the reader to move on to something else. Thumbs up on this one! show less