Kevin O'Connor (1)

I was a little disappointed, as I felt it was not about innovation as much as a business primer. The aspects regarding innovation were less than I had found from other sources, although he found a good way to deal with it on his terms.

As a primer for starting and managing your own business, this seems a good primer. It covers a lot of material at a good level for someone new to the game. Given his approach to the innovation side, I have to wonder how much is left out. It has plenty of show more anecdotes from his experiences, both good and bad, that help drive his points home. I have to wonder how much of his success is due to the general economic climate of the 90s.

The book is interested, and I would consider it a valuable read for anyone trying to start his own business without having an MBA. show less