Works by Fara Warner
The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women (2005) 19 copies, 1 review
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The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women by Fara Warner
Case studies demonstrating how businesses adapted to gain a greater share of the money that women are earning. I had hoped for a vision of using that buying power to make a difference in our society.
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