Peter Fader
Author of Customer Centricity: Focus on the Right Customers for Strategic Advantage
Works by Peter Fader
Customer Centricity: Focus on the Right Customers for Strategic Advantage (2012) 45 copies, 1 review
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Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) by Peter Fader
Um livro para quem quer entender mais sobre o pensamento por trás da tomada de decisão e experiência do usuário e explorar a máxima de que o cliente está sempre certo. Tem exemplos relevantes, porém achei pouco aprofundamento.
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