Daniel Rowles

If the term native app brings shivers to your spine and a tingling in the hairs on your arm, Mobile Marketing is for you. It’s a very high level overview of the options and alternatives in the smorgasbord of mobile marketing options. It demystifies terms, shows how the concepts compare, and basically prepares you for a conversation you might not be able to have otherwise.

I particularly liked the emphasis at the beginning, that mobile marketing is not going to work for you unless you have a show more strategy in advance. Just doing it because - you should - and - everyone else is - is going to end in miserable failure. The boss says we need an app is not sufficient information to proceed. But then, it never has been.

The book is a breeze to read, is organized by someone who says these things every day of his life in seminars, and covers the bases. It’s not as detailed as a “Dummies” book, but it allows you to come away with the impression that you now get it. That’s worth something. show less

This was one of the more comprehensive, and straight-forward guides on marketing, and digital branding that I have read thus far. This title will be an invaluable tool for many of our patrons starting their own online, or brick and mortar business. In addition, there are more than a few guidelines that are equally valuable to a library or other public institution that wishes to strengthen its outreach skills, as well as assess its efforts. Highly recommended for those who need help working show more in the ever-changing world of social media. show less

Although written 'with a British accent', this is perhaps the MOST approachable, down-to-earth book on this subject you're likely to find. Practical, supported by relevant examples, and actionable, this book can give you an essential 'leg up' in today's marketplace.