Sonia Lin

Like start-ups themselves, sometimes humor is the greatest disruptive force, helping you see things or solve problems in a new way. That's definitely the case with Secret to Startup Failure. Rich with insights and a-ha moments, I loved how this book defined the startup immersion experience brilliantly while offering the kind of immediately understandable advice that entrepreneurs needs from their trusted inner circle.

The book is full of snippets you'll want to share with others, because it's show more just that dead-on. Should you get a co-founder...or a cat? The perils of measuring success by "likes" and the rollercoasters of launch? Holiday conference calls? It's all in here. Lots of idea prompts, with comics to illustrate the topic in fresh ways, and jewels of insight to help you hone in on where your startup is at and what might help. The book is a great debrief to startup up culture and experience, and I recommend you get it for yourself to help you survive, and for your team to share some insight and the type of laughs that lead to innovation. show less

Sonia Lin hit the nail on the head with this quirky, fun look into everything involved with starting a business. Keep in mind it isn't a how to, or anything like that. It's more like insight, things to think about, and what not to do.

I own a small business, and I can defiantly relate to almost every point Sonia touches on. It is encouraging to know that you aren't alone is the struggles, and possible failures that come with this type of venture.

The author has a comic series EntrepreNo's: show more Secret to Startup Failure, and if it is anything like the wonderful illustrations and mini comics in this book I will have to take a look. This book doesn't focus on the illustrations, but they are a nice light hearted way to drive some of the points home.

Before I made my own startup, I worked for many years in management of a large company. I can honestly say that a lot of this book can relate to my years in that role as well. So just because you don't run, or aren't planning a startup it doesn't mean you can't take anything away from this.

The only complaint I have is, I wish there was a print edition. The way the book is laid out is very nice, and allows you to jump around (out of chronological order) and not get lost. With that, and the illustrations it would be nice as a book to keep out, in the office.

I recommend this to anyone in the business world, whether in management or a start up venture. show less