Steve Rivkin
Author of The Making of a Name: The Inside Story of the Brands We Buy
Works by Steve Rivkin
Associated Works
Differentiate or Die: Survival in Our Era of Killer Competition (2000) — Author — 216 copies, 1 review
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (1998) — Author — 141 copies, 3 reviews
Tagged
Common Knowledge
- Canonical name
- Rivkin, Steve
- Gender
- male
- Occupations
- consultant (marketing and communications)
speaker
Members
Reviews
Everything you've ever and never wanted to know about choosing a business or product name and what the effect of the name will have on possible clients or buyers. Interesting but very focused on a specific readership, which wasn't really me.
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Associated Authors
Statistics
- Works
- 2
- Also by
- 4
- Members
- 41
- Popularity
- #363,651
- Rating
- 3.3
- Reviews
- 1
- ISBNs
- 5