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Paul Temporal

Author of Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market

11 Works 80 Members

About the Author

Paul Temporal is an Associate Fellow at the University of Oxford and a Visiting Professor in Marketing at Shanghai Jiao Tong University, China.

Works by Paul Temporal

Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market (2000) 21 copies

Advanced Brand Management: Managing Brands in a Changing World (2002) 13 copies

Asia's Star Brands (2006) 10 copies

Islamic Branding and Marketing: Creating A Global Islamic Business (2011) 9 copies

Branding for the Public Sector: Creating, Building and Managing Brands People Will Value (2014) 7 copies

Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management (2001) 5 copies

Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands, and Culture (1998) 5 copies

The Branding of MTV: Will Internet Kill the Video Star (2008) 5 copies

Hi-tech hi-touch branding : creating brand power in the age of technology (2001) 2 copies

Public Sector Branding in Asia (2004) 2 copies

Advanced Brand Management : Managing Brands in a Changing World (Hardcover)--by Paul Temporal [2010 Edition] ISBN: 9780470824498 (1672) 1 copy

Tagged

.600 -- BUSINESS VOCATIONAL Room (1) .621 Marketing (MKTG) (1) 2025Donated (1) advertising (1) Asia (8) BH119 (1) brand management (1) Brand name products -- Asia (1) Brand name products--Management (1) branding (11) business (8) customer service (1) finance (1) Glick collection (1) halal (1) image (1) international business (2) location_lapaz (1) lplibrarymelbourne (2) marketing (11) media literacy (1) non-fiction (2) positioning (1) promotion (1) ptarpp (1) small business (1) strategy (1) to-read (1) UiTM (1) z2006titles (1)

Common Knowledge

Gender: male
Occupations: Brand Management Consultant
Visiting Professor in Marketing (Shanghai Jiao Tong University)

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Statistics

Works: 11
Members: 80
Popularity: #224,853
Rating: ½ 3.3

ISBNs: 29

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