About the Author
Mary Rozell is Global Head of the UBS Art Collection. An art lawyer and art historian, she has been an adviser to collectors, artists, and estates on legal and strategic issues relating to the acquisition, management and de-accessioning of private art collections, and was previously the Director of show more Art Business at Sotheby's Institute of Art - New York. She is the author of numerous journal articles and catalogue essays and was formerly the Germany Correspondent for The Art Newspaper. show less
Works by Mary Rozell
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Iconic works by Ed Ruscha in the UBS Art Collection went on display together for the first time in a dedicated exhibition at Louisiana Museum of Modern Art, which traveled to KODE Museum in Bergen.
With his iconic interpretations of American society and imagery, Ed Ruscha (born 1937) stands out as one of the most prominent figures of 20th-century American art. Ruscha's art is closely associated with his cool, elegant representations of stylized gas stations, Hollywood logos and archetypal show more landscapes.
Since the beginning of the 1960s, no other artist has so radically interpreted the development of modern visual culture in and around Los Angeles, the city where the artist still lives and works. Deriving his motifs from the perspective of the road, the windshield and the movie screen, Ruscha's work gives a distinctive sense of LA as a huge, flat city space located in the desert.
Ed Ruscha: Very brings together works on paper from the UBS Art Collection for an international retrospective, surveying Ruscha's work from its beginnings in 1960 onward, with particular attention to the technically and graphically innovative approaches that the artist has implemented over the years.
Ed Ruscha VERY: Works from the UBS Art Collection will be on display at KODE Bergen until 15 December 2018.
Over 50 exceptional works presented by the UBS Art Collection, on public display together for the very first time, starting out at Denmark's Louisiana Museum of Modern Art and now moving to KODE in Bergen Norway from 14 September until 15 December 2018. Mary Rozell, Global Head of the UBS Art Collection describes the featured works: "The UBS Art Collection is fortunate to have fifty-six works by Ruscha, a concentration unsurpassed by that of any other artist. This group of Ruscha’s paintings, work on paper, and prints was assembled over the course of decades starting in the 1960s, a moment that marked both the genesis of the collection and the beginnings of the artist’s career."
One of the most iconic contemporary artists, Ed Ruscha's cool, stylized depictions of gas stations and other American archetypes are ingrained in the popular image of 1960s and 70s Los Angeles. Associated with Pop Art, his work frequently references the iconography of consumer culture and advertising, as well as views of the open road and sky.
A prominent place in the exhibition is devoted to Ruscha's more conceptual works depicting detached, often playful words and phrases (one lends the exhibition its title). Mary Rozell explains "Ruscha is best known for his deadpan, irreverent approach and his use of words as his subject—single, “head-scratching” words floating or receding, and later, groups of words forming phases. The artist was primarily interested in the word as object, the relationship between the visual and the verbal."
Amongst other highlights are variations of the 20th Century Fox logo – which dominated the artist's view from his studio in East Hollywood.
"Ed Ruscha’s work cannot be considered without the context of his adopted hometown of Los Angeles. When Ruscha first visited the city at the age of fourteen, he was taken by its architecture, sprawl, and sense of possibility. He would return to attend art school at the Chouinard Art Institute in 1958 and thereafter root his life in LA, embracing the city’s topography and motifs as his subject. Today, he and his work are recognized as the embodiment of California cool. Ruscha’s work is not without a certain nostalgia, for the pre-digital age of ubiquitous signage, the seduction of nascent Hollywood and vanishing totems of the American lifestyle."
The extraordinary Louisiana Museum of Modern Art, located on the brink of the Danish shoreline north of Copenhagen, featured the works from 17 May – 19 August. The exhibition will now travel to KODE Art Museums and Composer Homes in Bergen, where it will be accompanied by a companion catalogue. Curator and Head of Acquisitions at the Louisiana, Anders Kold praised the "splendid panorama of Ed Ruscha’s works" held by the UBS Collection. "The quality of the works is stunning and runs into all corners of what an artist can pursue on paper – and in this way is an ideal contribution to the ongoing Louisiana On Paper series.” show less
With his iconic interpretations of American society and imagery, Ed Ruscha (born 1937) stands out as one of the most prominent figures of 20th-century American art. Ruscha's art is closely associated with his cool, elegant representations of stylized gas stations, Hollywood logos and archetypal show more landscapes.
Since the beginning of the 1960s, no other artist has so radically interpreted the development of modern visual culture in and around Los Angeles, the city where the artist still lives and works. Deriving his motifs from the perspective of the road, the windshield and the movie screen, Ruscha's work gives a distinctive sense of LA as a huge, flat city space located in the desert.
Ed Ruscha: Very brings together works on paper from the UBS Art Collection for an international retrospective, surveying Ruscha's work from its beginnings in 1960 onward, with particular attention to the technically and graphically innovative approaches that the artist has implemented over the years.
Ed Ruscha VERY: Works from the UBS Art Collection will be on display at KODE Bergen until 15 December 2018.
Over 50 exceptional works presented by the UBS Art Collection, on public display together for the very first time, starting out at Denmark's Louisiana Museum of Modern Art and now moving to KODE in Bergen Norway from 14 September until 15 December 2018. Mary Rozell, Global Head of the UBS Art Collection describes the featured works: "The UBS Art Collection is fortunate to have fifty-six works by Ruscha, a concentration unsurpassed by that of any other artist. This group of Ruscha’s paintings, work on paper, and prints was assembled over the course of decades starting in the 1960s, a moment that marked both the genesis of the collection and the beginnings of the artist’s career."
One of the most iconic contemporary artists, Ed Ruscha's cool, stylized depictions of gas stations and other American archetypes are ingrained in the popular image of 1960s and 70s Los Angeles. Associated with Pop Art, his work frequently references the iconography of consumer culture and advertising, as well as views of the open road and sky.
A prominent place in the exhibition is devoted to Ruscha's more conceptual works depicting detached, often playful words and phrases (one lends the exhibition its title). Mary Rozell explains "Ruscha is best known for his deadpan, irreverent approach and his use of words as his subject—single, “head-scratching” words floating or receding, and later, groups of words forming phases. The artist was primarily interested in the word as object, the relationship between the visual and the verbal."
Amongst other highlights are variations of the 20th Century Fox logo – which dominated the artist's view from his studio in East Hollywood.
"Ed Ruscha’s work cannot be considered without the context of his adopted hometown of Los Angeles. When Ruscha first visited the city at the age of fourteen, he was taken by its architecture, sprawl, and sense of possibility. He would return to attend art school at the Chouinard Art Institute in 1958 and thereafter root his life in LA, embracing the city’s topography and motifs as his subject. Today, he and his work are recognized as the embodiment of California cool. Ruscha’s work is not without a certain nostalgia, for the pre-digital age of ubiquitous signage, the seduction of nascent Hollywood and vanishing totems of the American lifestyle."
The extraordinary Louisiana Museum of Modern Art, located on the brink of the Danish shoreline north of Copenhagen, featured the works from 17 May – 19 August. The exhibition will now travel to KODE Art Museums and Composer Homes in Bergen, where it will be accompanied by a companion catalogue. Curator and Head of Acquisitions at the Louisiana, Anders Kold praised the "splendid panorama of Ed Ruscha’s works" held by the UBS Collection. "The quality of the works is stunning and runs into all corners of what an artist can pursue on paper – and in this way is an ideal contribution to the ongoing Louisiana On Paper series.” show less
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