Tom Doctoroff
Author of What Chinese Want: Culture, Communism and the Modern Chinese Consumer
About the Author
Tom Doctoroff is the Asia Pacific CEO for J. Walter Thompson, the author of Billions, and a leading authority on marketing in China and Chinese consumer culture. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio and has been featured in the Financial Times, Bloomberg show more Businessweek, The Wall Street Journal, and The New York Times, among others. He is also a columnist for the China Economic Review and the Chinese magazine Global Entrepreneur. Doctoroff is the recipient of the Magnolia Government Award, the highest honor given by the Shanghai municipal government to non-citizens, and was selected to be an official torchbearer for the Beijing 2008 Olympics. show less
Works by Tom Doctoroff
Tagged
Common Knowledge
- Gender
- male
- Occupations
- advertising
- Nationality
- USA
- Birthplace
- Detroit, Michigan, USA
- Places of residence
- Shanghai, China
Hong Kong, China - Associated Place (for map)
- USA
Members
Reviews
There is nothing much to argue with here. Doctoroff is righter than most in his observations about Chinese consumer culture. Its a solid piece of work - and if there's one thing to take out, its that in China the individual is never the basic unit of society. Its always the group
Even though this book was written by and for marketing people, which I am not, I still learned a lot from it. Well informed and entertaining.
Awards
Statistics
- Works
- 4
- Members
- 90
- Popularity
- #205,794
- Rating
- 2.8
- Reviews
- 2
- ISBNs
- 10
- Languages
- 1