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The Stranger's Long Neck: How To Deliver What Your… by Gerry McGovern

If you have a website or produce content for a website, then you really need to pick up a copy of The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online* by Gerry McGovern. This book talks about how you can create a better experience for your viewers by attending to the critical tasks. It looks at critical tasks, navigation, search, and the effect of noncritical tasks on your website performance. Read more… (more)

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skrabut | 1 other review | Sep 2, 2020 |

Killer Web Content by Gerry Mcgovern

Here are some key ideas from my blog postings:

Successful Websites are Task-Focused - http://wanderlustandwords.blogspot.com/2010/06/killer-web-content-successful-web...

Trains, Tickets, Toilets (understanding what your customers want) - target="_top">http://wanderlustandwords.blogspot.com/2010/06/killer-web-content-trains-tickets...… (more)

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PennyMck | Jun 30, 2010 |

The Web Content Style Guide: The Essential… by Gerry McGovern

Fairly basic guidance: A lot of simple or next-to-useless terms

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Murdocke23 | Jan 31, 2010 |

Content Critical: Gaining Competitive Advantage… by Gerry McGovern

Old but still relevant. Not detailed, but a great overview of web-specific needs for those who haven't been introduced. I read it online (Hard copy print quality supposed to be terrible)

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Murdocke23 | Jan 31, 2010 |

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