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John A. Quelch

Author of All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World

20+ Works 118 Members

About the Author

John A. Quelch is Senior Associate Dean and Lincoln Filene Professor of Business Administration at Harvard Business School.

Works by John A. Quelch

All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World (2012) 23 copies
Business Solutions for the Global Poor: Creating Social and Economic Value (2007) — Editor — 16 copies
Marketing Management: Text and Cases (Mcgraw Hill/Irwin Series in Marketing) (1991) 11 copies
Greater Good: How Good Marketing Makes for Better Democracy (2008) 10 copies
Compassionate Management of Mental Health in the Modern Workplace (2018) 8 copies
Global Marketing Management: A Casebook (1992) 7 copies
The global market : developing a strategy to manage across borders (2004) 7 copies
The New Global Brands: Managing Non-Government Organizations in the 21st Century (2005) 6 copies
Cases in Marketing Management and Strategy: An Asia-Pacific Perspective (1997) 6 copies
Cases in Advertising and Promotion Management (1990) 4 copies
Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business (2016) 4 copies
Building a culture of health : a new imperative for business (2016) 4 copies
How to Market to Consumers: 10 Ways to Win (1989) 2 copies
Readings in Modern Marketing (2007) 2 copies
Strategic marketing cases for 21st century Asia (2000) 2 copies
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Associated Works

Harvard Business Review 2004 November (2004) — Contributor — 3 copies

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Works
20
Also by
1
Members
118
Popularity
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Rating
5.0
ISBNs
42
Languages
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