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• No Logo by Naomi Klein
• Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler
• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
• Building Strong Brands by David A. Aaker
• Managing Brand Equity by David A. Aaker
• Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
• The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commit by Tom Peters
• On Brand by Wally Olins
• Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller
• The Dinner Club by Saskia Noort
• Suddenly at His Residence by Christianna Brand
• Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis
• Ten Fingers for God: The Life and Work of Dr. Paul Brand by Dorothy Clarke Wilson
• Brand Sense: Sensory Secrets Behind the Stuff We Buy by Martin Lindstrom
• Brand Leadership: The Next Level of the Brand Revolution by David A. Aaker
• Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
• The 22 Immutable Laws of Branding by Al Ries
• 中國消費品市場 (貿易發展局硏究) by
• Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Tim Calkins
• Authenticity: What Consumers Really Want by James H. Gilmore

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