Peter Stanfield
Author of A Band with Built-In Hate: The Who from Pop Art to Punk
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Peter Stanfield, a senior lecturer in media arts at Southampton Institute, England, is the author of Hollywood, Westerns, and the 1930s: The Lost Trail
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Third-generation rock ‘n’ roll was apparently a much used term in early ‘70s rock criticism as critics speculated about how the flame of rock would be reignited following the demise of the Beatles, the dissolution of the Underground and the increasing commercialisation of the music. The Beatles, Bob Dylan, the Rolling Stones, the Kinks and The Who had been the second generation, following on from the original rock ‘n’ roll stars of the ‘50s, but who or what would be the third?
For Stanfield’s purposes it was Marc Bolan, David Bowie, Iggy Pop, Lou Reed, Roxy Music and the New York Dolls (there were, in fact, many other exciting things happening in music in the early ‘70s which, contrary to what we have so often been told, was one of the richest and most diverse periods in the history of pop). In their different ways all of these artists drew on the primal energy and visual flash of ‘50s rock ‘n’ roll and combined it with a studied sophistication and decadent modernity.
As with Paul Gorman’s history of the rock press, Totally Wired, Stanfield draws attention to the homophobia prevalent in ‘70s rock music journalism. Even critics who liked glam tended to describe it in homophobic language. Faced with the androgyny of Bolan, Bowie and the Dolls there seemed to be a determined attempt by many rock journalists to rewrite the history of male rock performers in reassuringly macho and heterosexist terms; despite the glaring fact that, from Little Richard and Elvis onwards, transgression of sexual and gender norms had been the name of the game.
The best thing about Pin-Ups 1972 is that it avoids the excessive use of hindsight characteristic of books of this kind. Instead, it tells the story of 1972 largely through extended quotations from articles, reviews and correspondence pages from the music press of the day. This has the pleasing effect of plunging the reader right back into the arguments, controversies, competing theories and general confusion of the time as rock critics and fans attempt to make sense of what is happening. Is glam, with its artifice and self-parading inauthenticity, a betrayal of the revolutionary spirit of rock ‘n’ roll? Or the true sound of teenage rebellion in 1972?
We know, or at least have been taught to understand, that they were witnessing the emergence of a post-modernist approach to pop as groups remade and remodelled styles from the history of rock music in a retro-futurist collage. We also know there were pre-echoes of punk in glam. They, however, didn’t know any of that because no one had thought of it yet and the future was still to happen.
Stanfield’s contemporaneous approach provides the incidental smug pleasure of enabling the reader to feel retrospectively superior to the likes of Mick Farren, Charles Shaar Murray and Nick Kent as they thrash around in the provisionality of the present. More importantly, it recreates a great pop moment in all its immediacy, strangeness and excitement.… (more)