Member DavidFerrers

I read widely, but my main interest in life is the development of people (including myself). I believe that life is a journey of self discovery and that we should be forever exploring to learn how we can improve ourselves in our search for human excellence.

David Ferrers was born in Reigate, England. His first school was St. George's College, Zimbabwe. He lived in Zambia (birthplace of Wilbur Smith) until he was eleven. Then he was sent to Downside School in England. He completed his studies at Grenoble University, France.

The early years of his career were spent working in multi-national Advertising Agencies in England and Hong Kong. He ran a Marketing Agency for several years. He became a Personal Development and Leadership Coach in 1991. He has coached senior managers in a multitude of multinational companies including: General Motors, Xerox, Yves St.Laurent, P&O and Elsevier.

David is known for the innovative and highly effective thinking that made him a top marketing executive. David's core beliefs are that there is a leader inside of every human being, that you already know the answer, that you should love, honour and obey your hunches, and that you can achieve more than you ever dared imagine possible.

David' first book was published in 2011. His personal development books Ignite Your Inner Leader, A Journey of Self-Discovery, The Achievers and SWAP will help you unlock your potential and maximise your performance. His Novel The Hero of Hastings is loosely based on his relative Henry de Ferriers who came to England in the year 1066 with William The Conqueror.

"David is a most astute and exceptionally motivating coach with great personal and professional integrity." Lucian Hudson, Director of Communications, The Open University.

"I have learned to view things differently, and also to be myself rather than a dictator which is an enormous help. THANK YOU." Jamie Smith-Thompson, MD, Portal Financial

"David draws on deep personal and professional experience to provide unerringly insightful analysis and advice." Matt Bye, Head of Development and Architecture at Business Monitor

"I am deeply impressed by the level of humility combined with deep competence that he brings to his work." Gene Early

David has now embarked on a series of novels based loosely on the history of his family who came to England with William the Conqueror in the year 1066.