A pretty good story. I think I liked this better than Blink or Tipping Point. Perhaps the implications of

Incredible book. Very thought-provoking, a must-read for anyone involved in communication. Brilliant ideas are so easily negated when communicated poorly. This book explores the nature of how we think and learn.

Very intriguing read. I enjoyed the suggested exercises which make it much more practical than most books offering insight on the future.