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Gossipy and fun and smart. A really fantastic look at the internet bubble and some of the catalysts for it; but all psuedointellectualism aside: no, seriously, it's very very gossipy. It's like the Defamer or Gawker of business journalism.
Completely infuriating if frustratingly true. I kept having to put this down and my copy is all torn up from where I threw it across the room, shouting and claiming that everybody loves using the media as a punching bag. Important; but hypertension-inducing.