Tagsloan-school-of-management/15-810-marketing-management-fall-2010 (course)

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Ethics in Marketing by N. Craig Smith (1 times)
Strategic Marketing Management, 5th Edition by Alexander Chernev (1 times)
Preface to Marketing Management by J. Paul Peter (1 times)
Market-Based Management: Strategies for Growing Customer Value and Profitability by Roger Best (1 times)
Marketing Management by Philip Kotler (1 times)

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Tagsloan-school-of-management/15-810-marketing-management-fall-2010 (course)

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