Marketing Management

by Philip Kotler, Kevin Keller

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The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.

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Adquirido em 2011

Nagib | Nov 1, 2020 |

$30

carina777 | Mar 27, 2020 |

"This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --distributor.

MLJLibrary | May 1, 2018 |

This is THE textbook on marketing but sadly much too technical and scholarly in its style for most managers to read. However, I'd strongly recommend that anyone with a serious interest in becoming truly professional as a marketeer should keep it on your desk and just open it at any page now and again to find and enjoy new insights about your chosen trade. (

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NaggedMan | Jan 2, 2014 |

Well-written, and well-proven, treaties on the academic practice of Marketing in relationship to the practice of selling in a Free Marketplace. A staple to anyone in the Business field that claims to be a professional, a scholar, or any other title related to an authority figure over others. (

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shdawson | Dec 26, 2012 |

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Author name	Role	Type of author	Work?	Status
Philip Kotler	—	primary author	all editions	calculated
Keller, Kevin	—	main author	all editions	confirmed

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Marketing Management

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Marketing effectiveness

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Return on marketing investment

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The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.

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This is a very interesting n knowledgable book.It provides interesting Case details,explains each topic in a very appropriate way and also in a very simple way. This book will help each and every person to understand the topic easily,though the person is a merketing student or not.

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