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Talk The Blind Assassin: Early Spring 2009 Reading Group
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Thank you,
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Santa Cruz Coffee Roasting coffee is wonderful. First it's the smell. Roasted in small batches, the bags are sealed right after roasting, so when you open the bags, you get a *fresh* coffee smell, not the dry, old coffee smell from coffee sitting on store shelves and in warehouses for months.


When you peek into the bags, you notice the oils are still on the beans. This indicates the beans are fresh, and they haven't dried up.
Then comes the taste. Mmmmmmmmmm fresh coffee from a small coffee roaster, one who takes obvious pride in their work. Each cup is a delectable treat, one I've been sipping for years.
And if that isn't enough, Santa Cruz Coffee Roasting also wants to be Fair to its trading partners in Ethiopia, Nicaragua, Rwanda, Guatemala, Brazil, Columbia, Kenya, Zambia and Tanzania.
So when dealing with coffee growers, they offer Fair Trade prices, making sure farmers get an fair price in countries where every coin makes a difference.
Adding Organic certification to that mix only escalates the coffee from great to excellent. Knowing that your coffee is produced in small batches, helps farmers and is organic? The proof is in the coffee, and one bag is all it takes to introduce you to the difference.
Thank you to our first coffee sponsor Santa Cruz Coffee Roasting for supporting our Book Group Read.
