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Now, I don't read German, but it's pretty clear that this was a note of holiday Greetings to "Uncle Karl" in December of 1974. The book would have likely been new (it came out in January of 1974), and I'm guessing that this Karl fellow was either very big on Southwestern archaeology, or very well off (as the cover price of the book was $18.50, which is like $85.00 in today's dollars!).
Sometimes you can piece together quite a story from this stuff ... I bought the book at the Newberry Library Book Fair, which often features the libraries of the recently deceased, the postcard and book were from 35 years ago, so "Uncle Karl" may have died in 2008, with his books being donated for the Newberry fundraiser. I almost feel guilty to have paid only $4 for this book (well, it was marked as $8, but I was there on "half-off Sunday"), given the steep publication price it had ... makes me wonder how the original owner felt about it.
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