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Microstyle: The Art of Writing Little
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A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
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Melvil Decimal System (DDC)808.042 — Literature By Topic Rhetoric and anthologies Rhetoric and anthologies Handbooks for writers English
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