HomeGroupsTalkZeitgeist
This site uses cookies to deliver our services, improve performance, for analytics, and (if not signed in) for advertising. By using LibraryThing you acknowledge that you have read and understand our Terms of Service and Privacy Policy. Your use of the site and services is subject to these policies and terms.
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Microstyle: The Art of Writing Little by…
Loading...

Microstyle: The Art of Writing Little

by Christopher Johnson

MembersReviewsPopularityAverage ratingConversations
1023170,912 (3.88)None

None.

None
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

English (2)  Korean (1)  All languages (3)
Showing 2 of 2
This is a must read for people interested in language, and of course, writers.

It's really quite brilliant, the author really takes in account the different social aspects--mostly on the web, all the while covering things like the elevator pitch and company names. It really goes into the reasons why we like the simple things we do--like Coca-Cola. ( )
  lovelylime | Sep 21, 2013 |
Very interesting and quick read. How to get yourself heard quickly and effectively - be personal, be brief, be interesting, be relevant. ( )
  HadriantheBlind | Mar 30, 2013 |
Showing 2 of 2
Implicit in "Microstyle" is the faith that you can say a lot in relatively few words, imply even more and broaden the effect still further by immersing the reader in the depths of connotation and feeling.
 
Christopher Johnson’s lively first book, “Microstyle: The Art of Writing Little,” is a work of pop linguistics that doesn’t have much that’s blindingly new to say. That is, it synthesizes a wide range of current thinking from recent books about grammar, branding, cognitive science and Web theory. But it does so with intelligence and friendly wit.
added by tim.taylor | editThe New York Times, Dwight Garner (Jul 26, 2011)
 
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
For Jordanna, Tobias, and Finn
First words
This is the age of the Incredible Shrinking Message.
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series
Original language
Canonical DDC/MDS

References to this work on external resources.

Wikipedia in English

None

Book description
Haiku summary

No descriptions found.

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.… (more)

» see all 2 descriptions

Quick Links

Popular covers

Rating

Average: (3.88)
0.5
1
1.5
2
2.5
3 2
3.5
4 5
4.5
5 1

W.W. Norton

An edition of this book was published by W.W. Norton.

» Publisher information page

Is this you?

Become a LibraryThing Author.

 

About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 130,724,244 books! | Top bar: Always visible