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Loading... Microstyle: The Art of Writing Littleby Christopher Johnson
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. This is a book about finding the crunchy hidden meanings of words and phrases and then using them to efficiently deliver a message. Most of the examples are from advertising or headlines, with a few movie and book titles thrown in. Then again, it's not so much a book about how to do that as it is a book about how others have done it. In that sense, it's not very successful. On the other hand, for anyone that loves words and writing and wants to think a little deeper about how words work, it's an interesting, light read. ( ) More of an exploration of naming and advertising dynamics than a writing guide. In spite of the many quotes from twitter, at times it sounds just like the more internet-friendly observations have been glued to a pre-existing book on advertising-oriented linguistics (see the author's blog and job). Nevertheless, a nice read. This is a must read for people interested in language, and of course, writers. It's really quite brilliant, the author really takes in account the different social aspects--mostly on the web, all the while covering things like the elevator pitch and company names. It really goes into the reasons why we like the simple things we do--like Coca-Cola.
Implicit in "Microstyle" is the faith that you can say a lot in relatively few words, imply even more and broaden the effect still further by immersing the reader in the depths of connotation and feeling. Christopher Johnson’s lively first book, “Microstyle: The Art of Writing Little,” is a work of pop linguistics that doesn’t have much that’s blindingly new to say. That is, it synthesizes a wide range of current thinking from recent books about grammar, branding, cognitive science and Web theory. But it does so with intelligence and friendly wit.
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)808.042Literature By Topic Rhetoric and anthologies Rhetoric and anthologies Handbooks for writers EnglishLC ClassificationRatingAverage:
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