Marketing Management: Text and Cases (Mcgraw Hill/Irwin Series in Marketing)
by John A. Quelch
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Suitable for the Marketing Management courses, this text focuses on strategy in covering the marketing process and on research and implementation. This makes the discussion of the marketing mix suitable for professors to teach and students to learn.Tags
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John A. Quelch is Senior Associate Dean and Lincoln Filene Professor of Business Administration at Harvard Business School.
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