We Are All Weird

The central premise of this book is that mass marketing no longer meets most people, because most people do not occupy the 'center' but are apart of various tribes (Godin's book Tribes seems to be the exact same premise, though I have not read it). The implications that Godin draws for business is that rather than marketing for the center and trying to reach for the masses, that advertising and marketing are now personalized, and individualized.

This is a brief book, and the analysis is not particular deep, if somewhat provocative. I think what I liked is that Godin advocates a business model which aims at one's own local tribe, and the unique impact your creativity can make there. As a 'religious' I see implications for evangelism and show more the disentanglement of the church from civil religion. show less

I like Seth Godin. This book is a very very very fast read, and there is nothing really surprising in it. I still feel like his book Linchpin is really the thing to read. However, I can't argue with much in this book, and it is fun.

I like Seth Godin. This book is a very very very fast read, and there is nothing really surprising in it. I still feel like his book Linchpin is really the thing to read. However, I can't argue with much in this book, and it is fun.

Godin terms in this book is we are all weird which is true to a sense, he dives deeply into how people want things in Mass, as in all of us getting the same color car to make it easier on the factory to produce. But we don’t function that way, we want it our way. We want to watch what we want to watch. Not what is on network television. We want a unique product not just any run of the mill this one is just like all the rest. But how long will weird win out of mass, and when weird becomes mass, its only a matter of time before even more weird comes out to take back over mass

Godin terms in this book is we are all weird which is true to a sense, he dives deeply into how people want things in Mass, as in all of us getting the same color car to make it easier on the factory to produce. But we don’t function that way, we want it our way. We want to watch what we want to watch. Not what is on network television. We want a unique product not just any run of the mill this one is just like all the rest. But how long will weird win out of mass, and when weird becomes mass, its only a matter of time before even more weird comes out to take back over mass

Pretty much in synch with The Elevator Pitch ! What as changed today is that many factors in our society have caused those Weird edges at the ends of the curve to spread to a point where we now have more Weird outside the box than the Normal on the inside. Behaviors change every days hence growing segment like Weird & Rich vs global ones as Mass & Normal ! In other words -which side are you on ? fighting for the "Status quo" or rooting for "Weird" ?
Definitely a wonderful book ...

Friday, Nov 11- 2011

Better than I expected. This is a remix of ideas about the long tail and re-write web packaged for marketing executives. It's not bad.