Soft Power: The Means To Success In World Politics

by Joseph S. Nye Jr.

On This Page

Description

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently--and often incorrectly--by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power--the ability to coerce--grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of show more states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide. show less

Tags

Recommendations

Member Reviews

Members

Recently Added By

Author Information

Picture of author.
47+ Works 2,017 Members
Joseph S. Nye, Jr. is University Distinguished Service Professor Emeritus and former Dean at Harvard's Kennedy School of Government.

Common Knowledge

Canonical title
Soft Power: The Means To Success In World Politics
Original publication date
2004 (1st edition, New York, Public Affairs) (1st edition, New York, Public Affairs)
Important places
USA

Classifications

Genres
Politics and Government, Nonfiction, General Nonfiction, Philosophy
DDC/MDS
327.73Society, government, & culturePolitical scienceInternational Relations: SpiesNorth AmericaUnited States
LCC
JZ1480 .N94Political ScienceInternational relationsInternational relationsScope of international relations. Political theory.Scope of international relations with regard to
BISAC

Statistics

Members
293
Popularity
109,500
Reviews
1
Rating
½ (3.44)
Languages
English, Italian, Polish
Media
Paper, Ebook
ISBNs
5
ASINs
5