The 10X Rule: The Only Difference Between Success and Failure

Marge Simpson once said, "Aim low. Aim so low no one will care if you succeed."
Grant Cardone says, Aim high. Aim so high even your failures will be achievements.

After presenting this idea, couched in upselling language and cult-like reverence for workaholism, Grant runs on fumes and brags on himself for the rest of the book without talking much about tangible results and real processes, instead preferring "try harder," "make more calls/visits," and repeatedly putting Google/Apple/Facebook on a pedestal as models of success for you to follow.

He also plays the classic Kiyosaki card of "Always be open to new ideas and take risks, such as buying $30 books and $1,000 seminars, because they'll give you your million-dollar idea!"

This review is show more more than the book deserves. It should be monitored by the CDC. show less

The narration is a snake oil salesman shouting at you. The overall message is set high goals (vs realistic) and try harder. Even if you miss, you're in a better place. Dubious ethical advice.

The 10x rule is a concept which says that whenever you think to achieve something, do 10 times more than you previously thought. Whatever you think that you need to do, or what you are expected to do to get things done, just do way more. A bit cliché, nevertheless, you can apply this leverage to so many areas of your life and in most situations, it will be your critical factor in the whole process. The concept is not only about doing more but also about changing your perspective. Think about the goal, let’s say you want to change a job in a year or read a book in the coming month, then say to yourself I’m going to do that next quarter or week. Do you feel the weight of challenge on the coming way and the required shift in your show more mentality?

The book also says, never reduce your target. The solution is to increase your efforts to a 10x level to balance the fact that your goal will take much more to achieve. Grant Cardone, the author of the book, says that there are 4 degrees of action people take to achieve their target. The first one is “No action”. Many people simply do nothing in the face of opportunity or challenge, but even not taking action still use this effort finding useless excuses and ways to avoid taking action.

The second degree is to “Retrieve”. Many people run away from their issues not just do nothing. There are so many companies that, literally, refuse to learn social media because it is a new challenge for their businesses. This is a rather self-destructing group as the most people establish small and easily achievable goals which is one of the reasons why people quit on their goals because it does not give the rewards they would like to get. It is not exciting enough whenever people start feeling a little resistance and they become more pressured to give up.

The third form of action is “Average action” or a common behaviour. This is where the majority of the population is. They just take enough action to reach their average. This approach is commonly accepted and encouraged by society since most people are doing it and, as a result, it becomes a social norm.

The last type of action is “Huge action”. This is happening when you take an insane amount of action and where you apply the 10x rule. Simply saying, you make 10 times the effort than any other average person, however, since this degree of action is not the social norm many people will find it odd.

Cardone says that the worst type of action is the third one as when you are putting in dedicating a lot of time and effort into your projects, there are chances that people from the third group will try to discourage you.

On the other hand, the book presents the thing which I don’t agree with. It is blaming yourself for everything. Take responsibility not even for the things you are able to control because this is the default way, but take responsibility and ownership for the factors you can’t control entirely. I’d say that there are always things out of our control, however, if we really want to achieve something we should look for relationships, variables, stakeholders which... (if you like to read my full review please visit my blog https://leadersarereaders.blog/2019/03/21/the10xrule/) show less

This book was very motivational, but I can't agree with everything the author says. Combined with other entrepreneurship and success books, I think this is a fantastic read and I recommend listening it as opposed to reading it because you really get the author's energy through the audiobook.

Books I recommend reading in conjunction with this book:

- The $100 Startup, by Chris Guillebeau
- The 4-hour Work Week, by Tim Ferriss
- The One Thing, by Gary Keller

Inspiring book!

I enjoyed the aspect of massive action in anything you do, not just business. One reason businesses fail is salesguys get "reasonable" about a person's excuses rather than getting the close. And in life, we often are distracted by pretty things rather than make our goals and with a strong intention make them happen despite any opposition.

Don't compete, dominate! i'm not doing the book justice with this brief essay but suffice to say it's a vital book for living as well as business.

Improving my rating to 5 stars.

Fantastic material from Grant Cardone. You should also read his other books: The Millionaire booklet, Sell or be sold, Be obsessed.

While there are other sales or motivation books which are just as good if not better, this book still stands very well on its own.

The 10x rule is an amazing book that id recommend to anyone. The book talks about things you must do to be above average or successful. For example it talks about the 4 levels of action. Those levels are Doing nothing, Retreating, normal action, and massive action. The book also tells us that we should take control of our lives and not only compete but dominate at whatever we plan on doing. Go all in and be successful. Personally i would recommend this book to anyone because this book can change your whole mindset on life.