Exploring Corporate Strategy

by Gerry Johnson, Kevan Scholes

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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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Em português:
Explorando a estratégia corporativa - Textos e Casos

fibriansarax | Dec 8, 2021 |

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Author name	Role	Type of author	Work?	Status
Gerry Johnson	—	primary author	all editions	calculated
Scholes, Kevan	—	main author	all editions	confirmed
Whittington, Richard	—	main author	some editions	confirmed

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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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