Direct Sales and Direct Faith in Latin America
by Peter S. Cahn
Contemporary Anthropology of Religion (2011)
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Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.Tags
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Peter S. Cahn is Director of Faculty Development and Diversity in the Department of Medicine at Boston University. He previously served on the faculty of the University of Oklahoma, and his research has been supported by the National Science Foundation, the University of California Humanities Research Institute, and the Wenner-Gren Foundation. show more Trained as a cultural anthropologist at Harvard and Berkeley, he has conducted ethnographic fieldwork in Mexico, Honduras, Chile, and the United States. In his scholarly work, he seeks to identity links between global economic changes and personal religious rebirths. His first book, All Religions Are Good in Tzintzuntzan: Evangelicals in Catholic Mexico (2003), took a ground-level approach to understanding how Protestant converts and Catholic traditionalists in one community developed mutual respect. His publications on topics as varied as Alcoholics Anonymous, Roman Catholic fiestas, and neoliberal economic reforms have appeared in American Ethnologist, Cultural Anthropology, and The Journal of Latin American and Caribbean Anthropology. In 2008, he was selected as a fellow of the Radcliffe Institute for Advanced Study. show less
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