Branding and Brand Equity

by Kevin Lane Keller

Marketing Science Institute (MSI) Relevant Knowledge Series

5 Members ½ (3.50)

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Kevin Lane Keller
13+ Works 1,583 Members

Series

Marketing Science Institute (MSI) Relevant Knowledge Series
11 works

Common Knowledge

Canonical title
Branding and Brand Equity

Classifications

Genres
Nonfiction, Business
DDC/MDS
658.8 — Applied science & technology Management & public relations General management Of Marketing
LCC
HD69 .B7 .K447 — Social sciences Industries. Land use. Labor Industries. Land use. Labor Other
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Members
5
Popularity
3,446,098
Rating
½ (3.50)
Languages
English
Media
Paper
ISBNs
1