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Platform: Get Noticed in a Noisy World

by Michael Hyatt

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3681152,105 (4.06)2
Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice. In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes: proven strategies easy-to-replicate formulas practical tips Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.… (more)
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This book is essentially about how to promote yourself in the world of the Internet generally and of social media specifically. If you are not comfortable with self-promotion, I would recommend against reading this book. If you want to learn how to have a bigger voice in the world, this book is for you. In particular, those interested in publishing written works can benefit from Hyatt's sage advice.

Hyatt, a former CEO of a "Christian" bookseller, lays out a comprehensive digital strategy that can be implemented by companies/corporations or individuals. Some of his suggestions require some start-up funding, but one can omit these suggestions if one is on a lower budget.

The chapter on Twitter, in particular, is excellent and perhaps leads the world that publishes in the English language. Again, he sees technologies like Twitter not as an ends to themselves but as a means to advance whatever good message one wants to convey. (At least, I hope it would be a good message.)

The source of his expertise is his time in the publishing industry. As such, he frequently refers to himself as the authority. Like with his views on technology, I read this not as narcissism but as a tool for me to use in my endeavors. Others may dissent, however.

Overall, this book is helpful to learn how to build a personal brand or a platform in today's society using technology. It does an excellent job at it, too. ( )
  scottjpearson | Jan 25, 2020 |
Nice short chapters, kind of like his blog posts. I almost dropped it to 3 stars for its horrendous (okay, just tedious and outdated) Twitter chapters (okay, published 2012). It's a better reference to dip into rather than to read straight through, but it has large, very valuable chunks. And you'll come out the other side of the book with a longer reading list, which is always a plus. ( )
  nicholasjjordan | Nov 13, 2019 |
lots of god ideas even if You know the business ( )
  lucaconti | Jan 24, 2019 |
This book purports to tell readers how to run a successful social media strategy, but I felt the ideas were a bit stale. Perhaps it's good (if a little bit dated now) for complete newbies, but if you've spent any amount of time online, you can probably figure it out just as well without this book. ( )
  sweetiegherkin | Oct 22, 2018 |
Great information on a variety of things writers, speakers, bloggers, etc can do to increase their platform. Well written, short chapters and personal examples from the author make this an enjoyable book. ( )
  MichelleConnell | Sep 26, 2018 |
Showing 1-5 of 11 (next | show all)
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Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice. In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes: proven strategies easy-to-replicate formulas practical tips Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

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