Holy Bible - Easy-to-Read Version

Um, I don't really get this. I'm for accessibility, but there's already an NIV, right? Doesn't that basically make this doing violence to the Word?

A clear and easy to read Bible at a great price. Revised from the popular New Century Version. The Everyday Reading Bible (ERV) is an updated version of the New Century Version (NCV) first published in 1986 by the World Bible Translation Centre and the base translation for Authentic's bestselling International Children's Bible and Youth Bible. It is based directly on the original languages of scripture and accurately expresses the full meaning of the original text in a clear and easy to understand style. The affordable price makes it ideal for outreach and youth programs or where English is spoken as a second language. Includes frequent notes and a glossary that provides the reader with helpful explanations and essential background show more information. show less