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Harvard Business Review on Marketing

by Harvard Business Review

Series:Harvard Business Review Paperback Series

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The Harvard Business Review Paperback Series is designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. The articles in this collection provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

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Recommendations

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The Peter Principle by Laurence J. Peter

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Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter

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Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

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Marketing Management: Analysis, Planning, and Control by Philip Kotler

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim

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Ogilvy on Advertising by David Ogilvy

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Marketing Metrics: 50 Metrics Every Executive Should Master by Paul W. Farris

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The Hidden Persuaders by Vance Packard

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury

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Crossing the Chasm by Geoffrey A. Moore

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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin

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Building Strong Brands by David A. Aaker

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In Search of Excellence: Lessons from America's Best-Run Companies by Thomas J. Peters

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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. by Dan S. Kennedy

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries

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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler

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The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

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The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management by Peter F. Drucker

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle

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Harvard Business Review

1,044+ Works 17,250 Members

Series

Harvard Business Review Paperback Series

Harvard Business Review

Classifications

Genres: Nonfiction, Business
DDC/MDS: 658.8 — Applied science & technology Management & public relations General management Of Marketing
LCC: HF5415 .H24335 — Social sciences Commerce Commerce Business Marketing. Distribution of products
BISAC: BUS BUSINESS & ECONOMICS Marketing General

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Members: 40
Popularity: 734,963
Rating: ½ (3.50)

Languages: English
Media: Paper, Ebook
ISBNs: 2
ASINs: 1

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Published: 2002
Genres: Nonfiction, Business
DDC/MDS: 658.8
LCC: HF5415 .H24335

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Harvard Business Review

1,044+ Works 17,250 Members

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