As Long As It's Pink: The Sexual Politics of Taste

by Penny Sparke

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Why do car manufacturers use paisley interiors to sell their products to women, and does it work? Is women's taste really different to men's? Who says so? And does it matter? In this highly original book Penny Sparke uses familiar objects of our everyday environments - furniture, cars and domestic appliances and interiors - to look at how taste has become a gendered issue in our culture. Ever since the industrial revolution, the cluttered interior has been associated with femininity while show more the minimal forms of modernist architecture have acted as markers of a masculine aesthetic. As Long as It's Pink argues that 'taste' has been a quality assigned to women while 'design' is a man-made construction which has taken aesthetic authority away from women. This in turn has succeeded in trivializing and marginalizing women's material culture. Ranging across histories of domesticity, feminine consumption and home-making, as well as modern design and broader cultural theories, Penny Sparke offers a completely new version of the history of our modern material culture. show less

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Author Information

42 Works 670 Members
Penny Sparke is Professor of Design History and Pro Vice-Chancellor (Research), Director, Modern Interior Research Centre, Kingston University. Her research interests include modern design and the modern interior with special interest in the role of gender. She is currently researching the meaning of plants and flowers in the modern interior.

Classifications

Genres
Sociology, Nonfiction, Sexuality and Gender Studies, Art & Design, General Nonfiction
DDC/MDS
658.8342TechnologyManagement & public relationsGeneral managementOf MarketingMarketing researchConsumers
LCC
HQ1233 .S66Social sciencesThe family. Marriage, Women and SexualityThe Family. Marriage. WomenWomen. Feminism
BISAC

Statistics

Members
29
Popularity
949,584
Rating
½ (3.25)
Languages
English
Media
Paper
ISBNs
2